Bedell Cristin, acting alongside Paul Hastings LLP and DLA Piper UK LLP has advised STG on the acquisition of the media monitoring and database company Critical Mention by communications technology company Onclusive.
Critical Mention’s media monitoring platform gives customers access to monitoring across broadcast, podcast, online news and social media alongside a validated media contact database. These capabilities will be available to Onclusive customers, rounding out its global measurement, management and media monitoring platforms that comprise its media intelligence offering.
As part of the merger, Critical Mention’s more than 3,000 customers can continue to access their products and services. They will soon be able to access the wider Onclusive suite of tools, as well. Critical Mention’s team, located predominantly in New York and India, will also continue in their roles following the merger.
This is Onclusive’s first major acquisition following its formation at the start of the year following the acquisition and merger of Kantar’s reputation intelligence business, PRgloo and the legacy Onclusive business by STG.
Critical Mention serves thousands of customers in North America, including brands like McDonald’s and PR agencies such as Porter Novelli.
Bedell Cristin's team was led by Partner Bruce Scott, assisted by Senior Associate Malcolm Ellis and Senior Associate Daniel McAviney.
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